TablePouncer set to launch six figure marketing campaign to promote new app
Restaurant bookings website TablePouncer is set to launch a six figure marketing campaign, including bespoke in-carriage tube promotion, to promote its new app.
The campaign, worth over £250,000, will see a cross-media ad campaign spanning tube, online, social media, above the line print, as well as targeted direct marketing, to drive downloads of the TablePouncer app.
Patrick Knight, CEO and founder of TablePouncer.com, said: “We’ve had a phenomenal response from customers and restaurants since our launch in London last month. It’s a tough market – Londoners know what they want to eat and when. They have extremely high culinary standards, so it was important for us to sign-up the right restaurants and offer the very best deals on desirable restaurants.”
The marketing campaign for the TablePouncer app will see 4,000 tube car promotions running for two weeks across the entire London Underground network; as well as targeted SMS marketing campaign through Weve, and a Facebook campaign.
The tube ad campaign, which offers an exclusive £5 credit to commuters, launches on Monday 26 August to coincide with the app release on iOS and Android.