Publicity agency Way to Blue drops A Belfast Story following ‘misguided’ balaclava mailer
Publicity company Way to Blue has announced it will "no longer" work on the film 'A Belfast Story' and has dropped the account following a third party sending mailers to promote the film which included a balaclava and a bag of nails. The mailer, sent to journalists at magazines such as Empire, led to people saying that they would not see the film. Way To Blue said in a statement about the mailer: “We wanted to assure you all that press mailers for A Belfast Story have not been created, produced, or distributed by Way To Blue. We were very surprised to hear of the content via Twitter and do not in any way advocate these having been sent to anybody as a promotional tool. “Our involvement on this project to date has been PR strategy and screening and in light of this very misguided activity, we no longer feel we can be associated with this film and will no longer be working on the publicity campaign.” It is still unsure who created the mailer.