22 August 2013 - 12:18pm | posted by | 0 comments

Publicity agency Way to Blue drops A Belfast Story following ‘misguided’ balaclava mailer

Publicity agency Way to Blue drops A Belfast Story following ‘misguided’ balaclava mailerPublicity agency Way to Blue drops A Belfast Story following

Publicity company Way to Blue has announced it will "no longer" work on the film 'A Belfast Story' and has dropped the account following a third party sending mailers to promote the film which included a balaclava and a bag of nails.

The mailer, sent to journalists at magazines such as Empire, led to people saying that they would not see the film.

Way To Blue said in a statement about the mailer: “We wanted to assure you all that press mailers for A Belfast Story have not been created, produced, or distributed by Way To Blue. We were very surprised to hear of the content via Twitter and do not in any way advocate these having been sent to anybody as a promotional tool.

“Our involvement on this project to date has been PR strategy and screening and in light of this very misguided activity, we no longer feel we can be associated with this film and will no longer be working on the publicity campaign.”

It is still unsure who created the mailer.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...

The Co-operative Bank - Loans Tool

27/10/2014
The digital strategy required a range of sticky tools and...