Paddy Power teams up with Arsenal to become official betting partner
Irish bookmakers Paddy Power have announced that they have teamed up with Arsenal Football Club as the team’s official betting partner in the UK, Ireland and Italy.
The three year deal will see Paddy Power expand its online deals to Gunners supporters by way of special offers and exclusive bets around key season fixtures.
Arsenal’s digital and social media channels will also be harnessed to deliver Paddy Power content direct to fans with the club also making its marketing database, first-team players and Emirates Stadium available to the bookies to undertake exclusive marketing exercises.
Arsenal’s head of global partnerships Vinai Venkatesham said of the deal: “As we enter into the season, we are delighted to have agreed a long term deal to welcome back Paddy Power as a partner. They are a respected leader within the betting industry, and our partnership will ensure Arsenal fans have access to unique betting offers when backing their team.”
Paddy Power, company spokesman, said: “We’re really pleased to be back as partners of Arsenal and we’ll be looking to provide fans with unbeatable value as well as some great entertainment throughout the season.”