22 August 2013 - 4:57pm | posted by | 0 comments

Half think tailored ads invade privacy and 69% dislike ads in Facebook’s mobile app

Half think tailored ads invade privacy and 69% dislike ads in Facebook’s mobile app Half think tailored ads invade privacy and 69% dislike ads in Facebook

Over two thirds (69 per cent) of the UK population dislike ads in Facebook’s mobile app, while 66 per cent do not like ads in their Facebook news feed, research from Adblock Plus has found.

Censuswide interviewed 2,244 people in the UK, and discovered that half, 51 per cent, think that tailored advertising online invaded their privacy.

Till Faida, founder of Adblock Plus, said: “While shareholders have shown strong support for Facebook’s advertising strategy, it is important to realise the amount of control that users have to manage what ads they see through the use of simple downloads such as adblockers.”

While current awareness of adblocking is low in the UK, market research has shown that 74 per cent of users would appreciate using software that blocks any unwanted ads.

“It is easy to forget quite how much control end users have over social media and how untested their customer loyalty is. Even if it may seem intuitive that people will stick with a platform where their friends are, they may choose to either alter their experience or move to a new platform altogether. This user control should not be underestimated.”

“There is another way – and other forms of advertising have been able to achieve acceptance. For example, our research also shows that 63 per cent of people are not bothered at all by advertising in print magazines. Social media seems to have a few things to learn from more traditional advertising mediums.”

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