Europe and America see slight improvement in marketing budgets, Warc finds
Marketing budgets in August have seen a slight improvement month-on-month, Warc has found, with Europe seeing a 0.3 increase to the flat 50.0 point; while America rose to 55.8.
The global index of marketing budgets from Warc mark 50.0 as the median point: with over that figure meaning that budgets are improving, and below meaning that budgets are generally declining.
The global GMI, which looks at budgets, trading conditions and staffing levels, reached 55.6 in August: a 1.3 increase from the previous month. This figure mainly came from 1.9 growths in both Europe and America, while Asia Pacific fell down 0.8 to 53.8.
Suzy Young, data and journals director at Warc, said: “For the first time since the GMI began, the outlook for marketing budgets in Europe are more positive than for Asia Pacific. But trading conditions in both regions are roughly on a par. We will have to wait and see if Europe’s outperformance in August is part of a long term trend.”