Arthur Guinness Projects launches TV campaign from AMV BBDO
Guinness has rolled out a new TV campaign to promote the ‘Arthur Guinness Projects’, a new philanthropic initiative from Guinness which aims to find and celebrate creative talent in Ireland.
Developed by AMV BBDO, the campaign comprised of two 30-second TVCs which showcase a broad mix of applicants to the project.
In keeping with the theme of championing Irish creative talent, the spots were directed by Dubliner Joanna Bailey. They will run across the Republic of Ireland and Northern Ireland for the next six weeks, encouraging people to submit creative ideas via a dedicated website.
Projects will then be voted on by the Irish public, with the most popular then being judged by a panel including The Script and actor Chris O’Dowd. The winning projects will then receive mentoring and promotional support.
Guinness is investing €3m in the venture over the next three years, hoping to support 20 creative ideas each year.
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