The Drum, in association with Synergist, brings you a round-up of some of the latest interesting creative work.
Due to increasing demand each week The Drum, in association with Synergist, will publish a selection of new creative work. You can vote for the work you like best with the winners to feature in the next issue of The Drum (13 September), there will be two votes per issue with the most popular from each week's Creative Round-Up featuring in the fortnightly magazine. Submit your vote before part two goes live on Wednesday 28 August to guarantee your favourite makes it into the printed magazine. To submit work for future publication contact firstname.lastname@example.org.
Leo Burnett: McDonald's 'Little Farmers' TV ad
Brand: McDonald’s Title(s): Little FarmersAgency: Leo Burnett, London, UKAgency Website: http://www.leoburnett.co.ukCreative: Graham Lakeland, Richard RobinsonAdditional Credits: Production Company: Rattling StickDirector: Sara DunlopEditing House: Work PostPublished: August 2013
The Box, Team News: The Times 'Now with Goals' posters
Brand: The TimesTitle(s): Now with GoalsHeadline and copy text (in English): Now with Goals. Every Goal. Every Game. Everywhere. Agency: The Box, Team News (Owned by CHI, in house at News UK), London, EnglandCreative Director: Robin GartonArt Director: Matt HuntCopywriter: Robin GartonDesigners: Matt Hunt, Andrew HudsonPhotographer: Jenny Van SommersAdditional Credits: Account Management: Lizzie DolinRetouching: Matt Hunt, Andrew Hudson, Act 2 UM, PicsPhotographers agent: Wyatt Clarke and JonesPublished: August 2013Short rationale (optional): As part of a subscription to The Times and The Sunday Times, as well as the award-winning sports commentary, subscribers will be able to watch near-live goals from the Barclays Premier League, direct to their smartphone. The campaign sees The Times masthead crest replaced with icons from all twenty Premier League Teams - images that will resonate with the fans of each club but with some cryptic enough to make people work to get all twenty.
DDB NY: NY Lottery
Brand: New York LotteryAgency: DDB, NY, USAChief Creative Officer: Matt EastwoodExecutive Creative Director: Menno KluinGroup Creative Directors: Mike Sullivan, Rich SharpArt Directors: Joao Unzer, Arrie HurdCopywriters: Rodrigo de Castro, Mike LinAdditional Credits: Designer Juan Carlos PaganProject Manager: Julie EvcimenPrint Producers: Christie Dwyer, Joan Elsesser Art Buyer: Jane Paimpiano Retoucher: John CarsonArtist: Andrey GordeevPublished: August 2013
Hired Guns Creative: The Empiric (Gin) product naming, branding and packaging design
Brand: The Empiric (Gin) Title(s): Product naming, branding and packaging designAgency: Hired Guns Creative, Nanaimo, BC, CanadaAgency Website: http://www.hiredgunscreative.comCreative Director: Richard HatterArt Director: Richard HatterCopywriter: Ryann Salik Illustrator: Richard HatterPhotographer: Sean Fenzl Published: August 2013Short Rationale (optional): Hired Guns Creative provided the product naming, branding, and packaging design for The Empiric, a gin from Arbutus Distillery, Vancouver Island's newest craft distillery.Cloaked in midnight black, ever-present, seldom seen, The Empiric resides amid the twisted cedars of temperate West Coast rain forests. Ruled by ritual, The Empiric gathers strength from the spirits, invoking darkness to expose light. A bearer of natural magic and harbinger of deeply shrouded secrets, The Empiric is a menacing beauty, bringing clarity only to those who are truly worthy. Decades of knowledge and practice collide, exploding into a spirit that tastes like no other, an ethereal blend of the finest West Coast herbs and botanicals.Darkness Will Bring Light.
Turn Key: BLANK magazine
Brand: Turn KeyTitle(s): BLANK magazineHeadline and copy text (in English): This is BLANK – Collaborative publicationAgency: Turn Key, Leeds, UKAgency website: http://www.turn-key.coCreative Director: Richard ColvillArt Director: Richard ColvillCopywriter: Jerry GrossPhotographer: Guy FarrowAdditional credits: Printing & foiling: PressisionDesign: Turn Key’s Richard Colvill & Paul HainsworthModels: Louise Cliffe & Laura BaldwinHair & make-up: Lou Box & Caroline ShuttleworthStylist: Caroline SullivanModel Agency: Mot Models & Boss ModelsPaper stock: FedrigoniPublished: July 2013Short rationale (optional): Blank is a free publication, designed to bring the best in the creative industry together to produce something amazing without the constraints of brand guidelines or clients’ wishes. No restrictions, no rules, just the freedom to create.The idea is that everyone involved is unpaid but will benefit from the publication for their own promotions. Models, copywriters, make-up artists, stylists, special effect artists etc. - everyone is welcome to contribute to the magnificent world of unrestricted production.This collaborative publication is founded by Richard Colvill, Creative Director at Turn Key, and can be viewed at www.blankonline.co.uk
Foundry Co: Joseph Wesley Black Tea brand identity
Brand: Joseph Wesley Black TeaAgency: Foundry Co, Dallas, Texas, USAAgency website: http://foundryco.comCreative Director: Scott HillArt Director: Travis LadueCopywriter: Joe UhlPhotographer: Andrew Ryan ShepherdAdditional credits: Project Manager: Jessi HallPublished: July 2013
VCCP: BetVictor TV ad
Brand: BetVictorAgency: VCCP, London, UKAgency Website: http://www.vccp.comCreative Director: Colin ByrneCreative: Nathan White, Ben DalyAdditional Credits: TV Producer: Sasha MantelProduction Company: MadamDirector: Russell BatesProducer: Michelle StapletonPost Production: FramestorePublished: August 2013
BrandOpus: Vivid branding
Brand: VividTitle(s): BrandOpus creates Vivid: the first Matcha drink for the on-the-go consumerHeadline and copy text (in English): BrandOpus has created Vivid, a new brand for a very unique range of Matcha-based drinks, to be introduced within the bustling health drinks market. Agency: BrandOpus, London, UKAgency website: http://www.brandopus.comCreative Director: Paul TaylorDesign Director: Claire MarshallDesigner: Ellen MunroAdditional Credits: Account Director: Nicky RubinsAccount Manager: Abby ScottPublished: August 2013Short rationale (optional): Originating in Japan, Matcha is a ground powder, a super food with energising and clarity-bringing qualities, high in antioxidants. The launch of Vivid signifies the first-to-market aspirational lifestyle brand that offers a functional and healthy Matcha-based drink in a convinient format for the professional on-the-go consumer.The Vivid brand created by BrandOpus evokes the benefits of Matcha as a healthy mental boost. The brand identity integrates the word Vivid with an outline of an active head, conveying the idea that the range invigorates, encourages, and stimulates the mind to be able to Think Vivid. BrandOpus’ involvement spans brand creation, packaging, digital design, point of sale material and print advertising.
Grey London: The Sun 'Dream Team Fantasy Football League' campaign
Brand: The SunTitle(s): Dream Team Fantasy Football LeagueAgency: Grey, London, UKAgency Website: http://www.grey.co.ukCreative Director: Dave MonkCreative Team: Johan Leandersson, Erik UvhagenPhotographer: Paul O'ConnorAdditional Credits: Business Director: Tamsine FogginAccount Manager: Albert PonnellePlanner: Hamish Cameron / Matt GladstoneCreative producer: Kevin NobleDesigner: Ryan Connolly / Chris ChapmanRetoucher: Tom FryerClient (Director of Customer Retention): David RobinsonClient (Head of marketing): Rossa ShanksClient (Dream team executive): Greg HalfacrePublished: August 2013
Anomaly: Fox 'Welcome to Dutchland' print ads
Brand: FoxTitle(s): Welcome to Dutchland Agency: Anomaly, Amsterdam, NetherlandsAgency Website: http://www.anomaly.comExecutive Creative Director: Mark SloanPartner, Global Creative Director: Richard MulderPartner, Global Chief Creative Officer: Mike ByrneCreative Director: Zack McDonaldCreative: Daan van DamCreative: Bas van de PoelCreative: Justin BlythPhotographer: Bill TanakaAdditional Credits: Head of Planning: Amanda FevePresident: Hazelle KlønhammerBusiness Director: Nicolas KettelhakeAccount Director: Max FirthProducer: Jordan SpielmanAccount Manager: Laura BathurstLine Producer: Monique van KlarenRetouchers: Jan Hibma and Patrick de Bas Digital Creative Director: Gaston SerpentiSenior Digital Strategist: Gabe JaffePublished: August 2013
The Coffee Bean & Tea Leaf: Limited Edition Iced Tea and Limited Edition Sparkling Iced Tea
Brand: The Coffee Bean & Tea LeafTitle(s): Limited Edition Iced Tea and Limited Edition Sparkling Iced TeaAgency: The Coffee Bean & Tea Leaf (in-house), Los Angeles, USAAgency website: http://coffeebean.comCreative Director: Ross PatrickArt Director: Danielle DuranPublished: 2013Short rationale (optional): The concept was to be bright, refreshing and innovative. The biggest challenge was to visually communicate carbonated to non-carbonated, the fruit flavour and that it is, iced tea in a can. We wanted to stand out with a bold design, but still maintain a classic and clean look. The wrap around design used colour to distinguish between the different flavours and whether it’s sparkling or regular iced tea. The geometric shapes allowed the can to be masculine, but by fusing the bright colour, the cans still kept a feminine edge. And we were able to subliminally create a tea leaf on the front of the can as well. It was a fun process and we love the end result.
Leagas Delaney: Shelter 'Bank of Mum and Dad' campaign
Brand: ShelterTitle(s): Bank of Mum and DadAgency: Leagas Delaney, London, UKAgency Website: http://www.legasdelaney.co.ukCreative Director: Nigel RobertsArt Director: Chris Felstead Additional Credits: Writer: Adam ArberProducer: Katie Wood/Chloe LondonBusiness Director: David ClydeAccount Director: Oliver JonesDirector: Mark DentonExecutive Producer: Sara Cummins, Coy! CommunicationsProduction Manager: Natalie Isaac, Coy! CommunicationsPublished: August 2013
El Monocromo: Too cool for school identity and packaging
Brand: Too cool for schoolAgency: El Monocromo, Bogotá, ColumbiaAgency Website: http://www.elmonocromo.comArt Director: Juan Pablo MejíaDesigners: Nicolas Galean, Juan Pablo Mejía Illustrators: Stefhany Yepes, Alejandra HernándezPhotographer: Juan Pablo MejíaAdditional Credits: Felkin Pinilla (El Tigre), Simón Martelo & Juan Pablo MejíaPublished: 2013
Cultivator: Dust Cutter Beverage Co. brand and packaging
Brand: Dust Cutter Beverage Co.Agency: Cultivator, Denver, Colorado, USAAgency Website: cultivatorads.comArt Director: Jeremy PruittPackage Design: Jeremy PruittCreative Director/Copywriter: Tim AbarePhotographer: Armando MartinezAdditional Credits: Logo Design: Monte MeadPublished: 2013
BBH: The Guardian Witness app print ads
Brand: The Guardian/EETitle(s): The Whole PictureHeadline and copy text (in English): Help create the whole picture. The new GuardianWitness app. Upload your part of the story faster with 4GEE. Witness.guardian.co.ukAgency, BBH, London, UKAgency Website: http://www.bbh.co.ukExecutive Creative Director: David KolbuszCreative: Dan Morris, Charlene ChandrasekaranAssociate Creative Directors: Peter Reid, Carl BroadhurstAdditional Credits: Designer: Dominic GrantPublished: August 2013
Elmwood: Morrisons Market Street bulkhead signage
Brand: MorrisonsTitle(s): Fresh new look for Morrisons Market Street OfferingAgency: Elmwood, Leeds/London, UKAgency website: http://www.elmwood.com/Creative Director: Martyn HayesArt Director: Martyn HayesPublished: July 2013
Naughtyfish Design: (Insiders) branding
Brand: Sydney Opera houseTitle(s): (Insiders)Agency: Name, City, Country: Naughtyfish design, Sydney, AustraliaAgency website: http://www.naughtyfish.com.auCreative Director: Paul GarbettAdditional credits: Designer: Paul Garbett, Danielle de AndradePublished: July 2013Short rationale (optional): (Insiders) is Sydney Opera House’s membership program. It was launched in a bid to nurture customer loyalty, increase market share of sales and raise the average frequency of attendance at the House.The assignment was to evolve the (Insiders) identity to meet the changing focus of the program and to represent the shifting perceptions around the SOH brand – most importantly that the House should be experienced, not just admired. We positioned (Insiders) as a retail product, with greater focus on communicating the value proposition for members. The most distinctive art of the identity is the Chevron element, a shape found as a repeating element on the sails of the House. As well as serving as a flexible design element, it is also an effective metaphor for membership (in the same way that the shapes are a part of the House, membership offers the opportunity to be part of the house too).The project involved trademark design, posters, welcome pack, brochures, membership card, digital advertising and brand guidelines.