21 August 2013 - 10:48am | posted by | 0 comments

Metro strikes exclusive deal with YOC to sell mobile inventory

Metro strikes exclusive deal with YOC to sell mobile inventoryMetro strikes exclusive deal with YOC to sell mobile inventory

Metro has appointed mobile ad network YOC to handle all its premium mobile inventory sales as it continues to drive its "mobile-first" strategy.

The deal will see YOC sell premium mobile advertising across the Metro mobile portfolio, using standard and HTML5-compatible ad formats.

The move marks the latest step in the newspaper’s “mobile first” strategy, which has seen it launch a responsive design website along with a mobile-centric gaming platform.

Matt Teeman, commercial director at Metro, said it picked YOC for the network’s “excellent” rich media credentials.

“We understand that the mobile market is increasingly fragmented, but also know the high value of mobile inventory to client campaigns. This move ensures that our premium inventory is easily accessible to our clients, helping them exploit this impactful platform,” he said.

Metro.co.uk currently generates more than 10.9m monthly unique visitors, 5.3m of which are UK-based, while more than half its UK traffic comes from mobile devices.

Earlier this year Metro’s product development director Jamie Walters wrote an opinion piece for The Drum looking at the demands publishers face in meeting the needs of an ever-shifting audience.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...