Brother appoints The Fresh Group for event and exhibition programme
Brother has announced the appointment of The Fresh Group to handle its event and exhibition programme; including creating a new strategy.
The Fresh Group is carrying out an audit of Brother events, with a new look and feel to be created following the introduction of a new strategy.
James Lawton-Hill at Brother, said: “We have a great working relationship with the team at Fresh and the work we have done with them so far this year for our future events and exhibitions has been really valuable. Brother is a forward looking brand so we need to ensure our events and exhibitions presence keeps up with this. The creative team at Fresh have always impressed us with what they turn out and this project so far has been no exception to this.”
Katie Mather, Head of Business Development at Fresh, added: “We have always had a great working relationship with the Brother team. This latest piece of work has really given us the opportunity to join up our design, events and exhibitions divisions to create a really strong strategy and bed of creative ideas for us to develop with the team at Brother for the future events and presence at exhibitions. The Fresh team really come into their own when they can work as a true extension of our clients’ teams and this is the way we have been fortunate enough to work with the team at Brother and it’s been a really positive and well received process.”
The agency is set to work with the events team at Brother on the presence of exhibitions.
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