The Drum Awards for Marketing - Extended Deadline

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By Jennifer Faull, Deputy Editor

August 20, 2013 | 1 min read

Southern Comfort has released the third ad in its 'Whatever's Comfortable' campaign.

Developed by creative partner Wieden + Kennedy, the ad has carried on from previous spots ‘Beach’ and ‘Shampoo’ with ‘Karate’, which features the song I’m a Fool to Care by Les Paul and Mary Ford.

The actor in the ad was chosen for the role after the creatives at W+K saw his casting tape during the casting process for ‘Shampoo’.

Inspired by that audition the director, Tim Godsall, and the W+K team wrote a second script based on who he naturally was – a man skilled in martial arts who enjoys practising as he has his hair coloured.

It initially aired in Australia and will roll out globally in the coming weeks.

Southern Comfort

Content created with:

Wieden+Kennedy

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