20 August 2013 - 9:44am | posted by | 1 comment

Sharapova to change name to Sugarpova during US Open in sweet marketing deal

Sharapova to change name to Sugarpova during US Open in sweet marketing dealSharapova to change name to Sugarpova during US Open in sweet

Russian tennis ace Maria Sharapova is to take the unusual step of changing her surname during the US Open, after striking a marketing deal with a confectionary producer.

This will see the star change her surname, temporarily, to ‘Sugarpova’ by asking the Supreme Court of Florida for a ‘quickie’ name change during the two week tournament.

On addition to her new moniker Sharapova will also sport a pair of bright red lips, the logo of the sweets brand, on her kit during matches.

Should her application be successful Sharapova will be referred to as Sugarpova during introductions, addresses and score read outs during the tournament.

It isn’t the first time that a sports star has changed their name to promote a product. Snooker ace Jimmy White once changed his name to James Brown in order to promote HP Sauce.

Comments

20 Aug 2013 - 10:24
neilc12614's picture

In the spirit of sweetness (and pol-light-ness) maybe you should just change your 'confectionary' (first para) to confectionery, too? xx

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...