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Paddy Power celebrates 1m Facebook fans by offering chance to make bet from space

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By Ishbel Macleod, PR and social media consultant

August 20, 2013 | 1 min read

Paddy Power is celebrating reaching one million fans on Facebook by giving one of their fans the opportunity to win £1m, by placing the first ever bet from space.

From today, 20 August, until midnight on Sunday 25 August, the bookmaker’s Facebook fans will be able to put themselves in with a chance of placing the stratospheric bet by entering the competition on Paddy Power’s Facebook page.

A Paddy Power spokesperson said “We have bets placed in lecture halls, on the toilet and at weddings every day so what better way to celebrate reaching one million Facebook fans than to give one of our loyal customers the chance to become a millionaire by betting from the final frontier.”

The betting company will launch a high altitude weather balloon from which the bet will be placed from the Paddy Power Space Agency headquarters in Cambridgeshire.

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