20 August 2013 - 11:37am | posted by | 0 comments

Amazon site down for 40 minutes: suggestions it cost the company $5m

Amazon site down for 40 minutes: suggestions it cost the company $5mAmazon site down for 40 minutes: suggestions it cost the company $5m

The Amazon site was down in the US and Canada for 40 minutes last night, with the site completely unresponsive for the first 20 minutes.

Coming quick on the heels of Google going down for four minutes, the downage has so far been unexplained, although it has been suggested by the Puget Sound Business Journal that the site going down could have led to $4.72m in lost sales.

Sven Hammar, CEO of Apica, a provider of load testing and performance monitoring for cloud and mobile applications, said: “Amazon.com is etrade, and such a long crash is bad for brand and sales. There are a number of possible reasons for why sites crash, and I do not want to speculate on the reasons for this particular crash. But for a high-profile company like amazon.com, it must be avoided at all cost. Preparation is key.

“Generic website failures and performance problems can be minimized greatly by simply, conducting on-going testing and monitoring of the site and its applications, and having a contingency plan that includes system backup. If Amazon even can go down , so can your site.”

Apica has suggested that the incident was due to a total outage on network/datacenter level, rather than some smaller server/application problem.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Maximising an Industry Changing Story

24/11/2014
In November 2014, WOW air announced £99 fares (yes, that’s...

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...