Npower appoints Maxus UK for digital business
Npower has awarded Maxus its digital media planning and buying account.
The win follows a three-stage pitch process which was narrowed down to a final six-way pitch.
The agency has now been tasked with handling all digital services, including natural and paid-for search, affiliates, digital display, social and content creation. As part of npower’s customer growth and retention strategy 15 members of the Maxus team will now work alongside npower’s digital marketing division.
“Because of the changing nature of the domestic energy market, digital has become an increasingly important part of our marketing and communications tool-kit. In Maxus we’ve found an agency that’s innovative, driven and hugely insightful about consumer behaviour,” commented Jon Drinkwater, head of digital at npower.
Maxus UK chief operating officer, Tim Irwin, added: “We start in September which is timely as this is when people consider the approaching winter and think about heating bills. Npower has brought us on board to help them communicate better with their customers through online content and services.”
The appointment follows the redesign of npower’s energy bills last week designed to make bills easier for customers to understand ahead of the company’s tariff refresh.
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