19 August 2013 - 7:52am | posted by | 0 comments

Helen Mirren, Tracy Emin & Ellie Goulding amongst stars of new M&S campaign

Helen Mirren, Tracy Emin & Ellie Goulding amongst stars of new M&S campaignHelen Mirren, Tracy Emin & Ellie Goulding amongst stars of new M&S

M&S has revealed the identity of a dozen high-flying women who will front a big budget advertising campaign courtesy of a photograph picturing the 12 stars assembled at a Buckinghamshire hotel.

Rumoured to have set the retailer back upwards of £100k alone the snap features Dame Helen Mirren surrounded by other high fliers; including Ellie Goulding as well as singers Twiggy and Danii Minogue.

One of their numbers has stoked controversy amongst followers of the High Street brand however, with many registering their displeasure at the selection of Tracy Emin, whose wild antics aren’t felt to be in keeping with M&S’s family-friendly image.

Describing the work as ‘modern portraiture’ M&S marketing director Steven Sharp said that the campaign amounted to a bid to be ‘taken seriously’ in the market – and presumably arrest a two year dry spell of declining sales.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...