19 August 2013 - 7:52am | posted by | 0 comments

Helen Mirren, Tracy Emin & Ellie Goulding amongst stars of new M&S campaign

Helen Mirren, Tracy Emin & Ellie Goulding amongst stars of new M&S campaignHelen Mirren, Tracy Emin & Ellie Goulding amongst stars of new M&S

M&S has revealed the identity of a dozen high-flying women who will front a big budget advertising campaign courtesy of a photograph picturing the 12 stars assembled at a Buckinghamshire hotel.

Rumoured to have set the retailer back upwards of £100k alone the snap features Dame Helen Mirren surrounded by other high fliers; including Ellie Goulding as well as singers Twiggy and Danii Minogue.

One of their numbers has stoked controversy amongst followers of the High Street brand however, with many registering their displeasure at the selection of Tracy Emin, whose wild antics aren’t felt to be in keeping with M&S’s family-friendly image.

Describing the work as ‘modern portraiture’ M&S marketing director Steven Sharp said that the campaign amounted to a bid to be ‘taken seriously’ in the market – and presumably arrest a two year dry spell of declining sales.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...

Helping a new fitness brand get into shape

12/12/2014
A new concept in gym fitness is being developed and we’re...