Heinz unveils ad for kids who are ‘full of beanz’
Heinz is set to launch a new TV advert tonight to remind parents that ‘For kids that are full of Beanz, it has to be Heniz’ as part of a £4m integrated marketing campaign.
Set to run for five weeks, the ad looks to show the relationship between two young brothers.
Katie Bleach, marketing controller, SEM, said: “The heart-warming advert showcases the delightful and mischievous relationship between brothers, whilst communicating the nutritional value of Heinz Beanz. We wanted to remind mums that Heinz Beanz offers goodness, but also allows kids, who are ‘full of Beanz’, to be rewarded during mealtimes.
“Kids find fun in everything they do and the new advert celebrates children who are cheeky, curious and full of energy. It brings to life the concept that ‘For kids that are full of Beanz, it has to be Heinz.”
The TV advert is being supported with a national radio campaign, which will feature 30 second radio slots running across stations from mid-September for eight weeks.