19 August 2013 - 5:39pm | posted by | 0 comments

Corey Mitchell named president of Arnold Worldwide’s New York operations

Corey Mitchell named president of Arnold Worldwide’s New York operations Corey Mitchell named president of Arnold Worldwide’s New York

Corey Mitchell, former MRM and TBWA executive, has been brought in to lead Arnold Worldwide’s New York operations.

Robert LePlae, CEO of Arnold Worldwide, said that in taking on the president role Mitchell has become responsible for driving the strategy and execution of the agency’s services across its client base as well as leading the growth and development of the office.

Mitchell previously served as leader of MRM East North America following his tenure as president of TBWA/Chiat/Day New York. He now sits on Arnold Worldwide's global executive committee and reports directly to LePlae.

"There are very few people who have led a world-class creative agency, and with equal success, a large-scale digital marketing agency," said LePlae. "Corey's respect for creative ideas, his understanding of complex integrated marketing, and depth of international and multi-disciplined leadership makes him the ideal leader to drive product excellent and increased growth in New York. He is an inspirational leader who I'm thrilled to welcome to our executive team."

"Arnold has always been a great creative standard bearer. It's an exceptional brand agency with expertise in creating integrated marketing programs at scale across the most important tech platforms. Combined with critical business strategy acumen, great talent and great clients, it’s a combination for a successfully sustainable business," said Mitchell. "I couldn't be more excited to lead Arnold Worldwide in New York."

The appointment comes after the agency launched the first-ever branding campaign for 23AndMe, which recently appointed Arnold Worldwide in NYC as its agency of record.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

31 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...