Corey Mitchell, former MRM and TBWA executive, has been brought in to lead Arnold Worldwide’s New York operations.
Robert LePlae, CEO of Arnold Worldwide, said that in taking on the president role Mitchell has become responsible for driving the strategy and execution of the agency’s services across its client base as well as leading the growth and development of the office.
Mitchell previously served as leader of MRM East North America following his tenure as president of TBWA/Chiat/Day New York. He now sits on Arnold Worldwide's global executive committee and reports directly to LePlae.
"There are very few people who have led a world-class creative agency, and with equal success, a large-scale digital marketing agency," said LePlae. "Corey's respect for creative ideas, his understanding of complex integrated marketing, and depth of international and multi-disciplined leadership makes him the ideal leader to drive product excellent and increased growth in New York. He is an inspirational leader who I'm thrilled to welcome to our executive team."
"Arnold has always been a great creative standard bearer. It's an exceptional brand agency with expertise in creating integrated marketing programs at scale across the most important tech platforms. Combined with critical business strategy acumen, great talent and great clients, it’s a combination for a successfully sustainable business," said Mitchell. "I couldn't be more excited to lead Arnold Worldwide in New York."
The appointment comes after the agency launched the first-ever branding campaign for 23AndMe, which recently appointed Arnold Worldwide in NYC as its agency of record.