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Some BT Sport customers miss the action as app stumbles on Premier League opening day

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By The Drum Team, Editorial

August 18, 2013 | 2 min read

The opening fixture of the new Premier League season represented BT Sport's big moment after shelling out £738m to broadcast English football's top flight this season.

Unfortunately some of its viewers missed its coverage altogether after the BT Sport mobile app for iOS and Android was hit by technical problems.

Hundreds of mobile viewers took to Twitter to express their frustration as their coverage kept cutting out during Liverpool's one-nil win over Stoke. Others also expressed annoyance that the stream only worked over Wi-Fi when BT had promised 3G and 4G viewing.

In response to the complaints, the company quickly posted a response online: "Sorry, some customers have seen an intermittent issue with the BT Sport App. We are working to resolve this, apologies to everyone affected."

The issue appeared to affect viewers who tuned in after the game had kicked off.

A BT spokesperson said: "Those customers who logged in before the game have experienced no issues but a minority of customers who tried to login once the game had started may have seen an intermittent issue and an error message.

"Our team responded quickly and were able to make a difference so most of the customers who were experiencing problems were able to enjoy the remainder of the second half."

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