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ITV Downton Abbey Tesco

Tesco Finest becomes new Downton Abbey sponsor

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By Ishbel Macleod, PR and social media consultant

August 16, 2013 | 1 min read

Tesco Finest has been announced as the sponsor of ITV drama Downton Abbey, in the brand’s first TV sponsorship.

The deal is set to include a fully integrated sponsorship package across broadcast, mobile and online platforms.

David Wood, UK marketing director at Tesco, said: “We are really excited to be working with Britain’s best loved drama. Downton Abbey is a great brand fit for Tesco Finest. The show is well crafted, authentic, and inspiring. The partnership will build on these fundamental elements, bringing them to life across multiple platforms as we gear up for an exciting few months for Finest.”

The deal for the sponsorship was handled by Initiative on behalf of Tesco, and ITV Commercial.

Mark Trinder, sales director ITV commercial and online, said: “The coming together of two of the UK’s most high profile brands this Autumn in Tesco Finest and Downton Abbey makes for a high-impact partnership. The package is a great example of how partnering with ITV can enhance a brand’s appeal to the benefit of our customers and viewers.”

ITV Downton Abbey Tesco

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