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The Sun

The Sun appoints David Robinson as marketing director

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By Ishbel Macleod, PR and social media consultant

August 16, 2013 | 2 min read

The Sun has today announced the appointment of David Robinson to the role of marketing director; having previously worked on Sun+ marketing and sales ahead of its launch earlier this month.

Robinson replaces Rob Painter, who has been appointed as marketing director for Sky Betting and Gaming.

He said: “I am absolutely delighted to be joining The Sun team at this pivotal moment in the brand’s history. Working alongside world-beating sales, marketing and editorial colleagues, I am immensely proud to be given this opportunity to be a key part of the brand’s exciting future.”

Robinson joined News UK from BBC Worldwide in August 2010, first in the role of head of customer engagement before becoming director of customer retention at the start of last year.

News UK chief marketing officer Katie Vanneck-Smith said: “As a former publisher at BBC Worldwide, David brings a wealth of commercial and marketing acumen.

“In his three years working across the News UK estate, David has established himself as a well-respected member of the team.

“His passion and understanding of The Sun brand, a proven track record of innovative marketing, as well as his leadership and collaborative qualities – demonstrated in leading the launch of Sun+ – I am greatly excited by his appointment to the role.”

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