Philips Click & Style interactive campaign unveiled by Ogilvy
Philips is set to promote its three-in-one electric grooming tool Click & Style in a European campaign created by Ogilvy.
The fully digital campaign – developed by Ogilvy Duesseldorf – is available on YouTube, with users able to go between six different characters in order to create the story of what happened the previous night, with 625 possible story combinations.
Thorsten Ruehlemann, worldwide managing partner at Ogilvy Duesseldorf, said: “This campaign helps free young men from stress of trying to be the unattainably 'perfect guy'. We explain how the Philips Click & Style was specifically designed to help young men play with their styles. Philips wants to empower these guys’ confidence, so that men can also get the little things right, in a very playful way.”
As well as the video, a ‘designed to play’ landing page also offers styling tips for the different beard types.
Lenze Boonstra, in charge of the global marketing team for Philips Personal Care, said: “We want to introduce young guys to our new multi-functional grooming product in a way that captures their attention and via stories they can relate to. This was never going to be easy and we felt a high level of interactivity would be crucial. Given the fact that we are the first ones to launch a mobile-enabled campaign like this, I think we have delivered something promising.”
Content created with:
Ogilvy & Mather Group UK
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