Active UK Twitter users now number 10m and set to hit 14m by 2017
The number of active Twitter users in the UK has risen to top 10m for the first time, driven by a surge in interest from individuals in the 18-34 demographic, according to a new report from eMarketer.
The milestone was hit after the micro-blogging platform added 1.3m new users over the past 12 months, a net gain of more than 15 per cent.
Extrapolating this trend forwards the report’s authors project that Twitter will continue to grow, reaching 12.2m in 2015 and nigh on 14m by 2017.
Twitter now reaches 20.8 per cent of UK internet users with that number set to grow to 26.6 per cent by 2017.
These overall figures mask significant difference amongst differing sections of the population however with younger people; especially those aged 18-24 and 25-34, far more likely to participate – reaching 44.9 per cent and 39.6 per cent respectively.