16 August 2013 - 5:00pm | posted by | 4 comments

63% of brands have multiple Twitter accounts but 2% still have no account

63% of brands have multiple Twitter accounts but 2% still have no account63% of brands have multiple Twitter accounts but 2% still have no

Almost two thirds (63 per cent) of brands how have multiple accounts on Twitter, up from 35 per cent in 2012, research from Brandwatch has found.

In 2011, only seven per cent of brands had over one account; while 16 per cent had no account or activity.

The research discovered that Dell has the most accounts (44), with one for each department, while some companies, such as Apple, have still not embraced the platform.

Brandwatch also discovered a gap between the number of times brands in the UK and the US tweeted: In 2013, US brands tweeted on average 221 times a week, while UK brands tweeted only 30 times a week.

However, it was found that on average, the size of a brand’s Twitter team in the UK and the US is both four.

Comments

16 Aug 2013 - 23:41
@newriverm's picture

Took me some time to work out what accounts the article was talking about. And what do you mean by 'the site of a brand's Twitter team in the UK and the US is both four'?

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17 Aug 2013 - 21:33
LinkYeah

@@newriverm site is a typo - it's supposed to be 'size'. Also, odd how its never initially made clear that the topic is Twitter

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19 Aug 2013 - 16:03
manvirsb

@newriverm I am assuming the "size of a brands Twitter team" - is the average size of the team that a brand has in place to manage and run those Twitter accounts

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19 Aug 2013 - 09:35
joana.ferreira5's picture

definitely not clear that the topic is twitter- the title and first paragraph just say "accounts"- could be bank accounts, email accounts, accounts departments, social media.... very confusing- not well written at all!

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