15 August 2013 - 8:15am | posted by | 0 comments

‘Tranny-saurus’ goes extinct as ASDA pulls offensive greeting cards

‘Tranny-saurus’ goes extinct as ASDA pulls offensive greeting cards‘Tranny-saurus’ goes extinct as ASDA pulls offensive greeting cards

Supermarket chain ASDA has pulled a ‘Tranny-saurus Rex’ greeting card range from its shelves following complaints from customers that it was offensive to the transgender community.

The un-PC greeting was stumbled upon by writer and digital artist Tamlyn MacPherson who uncovered a handbag brandishing dinosaur in a pink wig, whilst scouting for a card.

A caveman was depicted alongside exclaiming: ‘Oh look! A Tranny-saurus!’, provoking criticism for use of the derogatory term.

Complaining about the Stone Age humour MacPherson wrote on her blog: “’Just having a laugh’ does not justify any form of abuse, be it based on race, sexual orientation or gender identity, and indeed all three are protected from discrimination under the law.

“While it may seem funny to people at your company, let me explain the everyday reality for a trans person.

“Images such as this add to the public consciousness that trans people are to be openly mocked and ridiculed for no other reason than that they are transgender.

“The cartoon image you have used, even if not intended for children, would certainly be appealing to them. Do you believe it is right to encourage young children to mock and ridicule those who are different?”

ASDA pulled the card from its shelves back in June.

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