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By Noel Young, Correspondent

August 15, 2013 | 2 min read

Is Jobs the new $8.5 million film, which launches this weekend in the US, set to bomb at the box office?

PreAct, a new service from Rentrak that analyses social media conversation about films, says a lot of people are talking about Jobs, reports Forbes magazine. The film score 89 out of 100 for the size of the conversation.

But it only gets a 4 out of 100 in terms of positive sentiment.

"So people are talking about the movie, just not in a positive way," says the mag.

"It may be that folks are looking at the reviews or that they just don’t buy Kutcher as Jobs or they’re reacting to Jobs’ co-founder, Steve Wozniak’s negative reaction to the film." Wozniak worries the film will make Jobs look like a saint.

At Sundance earlier this year critics called the film “saccharine,” “entertaining but flawed” and “made-for-TV.” The film scores a 40 out of 100 on Rotten Tomatoes . Justin Chang atVariety said the film, “more or less embodies the sort of bland, go-with-the-flow creative thinking Jobs himself would have scorned.."

The film will open in 2,000 cinemas across the US, but Exhibitor Relations expects the movie will only earn about $7 million at the box office.