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By Gillian West | Social media manager

August 15, 2013 | 1 min read

The Saucy Fish Co. has backed a 14-week long advertising campaign showcasing the Saucy Fish way to prepare and serve fish at home.

Comprising of TV and digital media, a new 10” TV ad will run from Monday 19 August until Sunday 24 November and uses animation to continue The Saucy Fish Co. story to consumers. The creative extends the brands ‘perfect pairings’ themes and features the new Ready to Enjoy range.

The TV advertisement, which will run across ITV1, ITV2, Channel Four and Channel Five, will be complimented by digital media advertising including PPC and display, directing people to online recipe portal The Dock.

“We hope this new TV and digital advertising campaign, which highlights the convenience, quality and ease of preparation of our products in a fun, animated way will help to capitalise on this trend and maximise sales amongst young and pre-family shoppers – inspiring even more people to cook fish at home,” commented Simon Smith, head of brand at The Saucy Fish Co.

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