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Initiative Western Australia secure RAC after ousting incumbents in pitch

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By Steven Raeburn, N/A

August 15, 2013 | 1 min read

The RAC in Western Australia has appointed Initiative in Western Australia to manage their advertising account.

The business is estimated to be worth $8 million

The business is estimated to be worth $8 million.

The business was secured from incumbents IKON and Vizeum after a pitching process lasting five months.

The account combines the above the line media spend and digital components.

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