15 August 2013 - 4:16pm | posted by | 0 comments

Ebay's Retail Associate Platform will help bricks-and-mortar retailers understand how individual customers shop

Ebay's Retail Associate Platform will help bricks-and-mortar retailers understand how individual customers shopEbay's Retail Associate Platform will help bricks-and-mortar retailers

Ebay is rolling out a new service that will help traditional retailers understand the shopping habits of individual customers in-store.

Hoping to "bridge the gap" between online retail and the high street, the Retail Associates Platform will allow people walking into a store to share their profile, and purchasing behaviour, by checking in using Ebay’s or the store’s app. They can also programme their phones so that the information is shared with store assistants as soon as they walk in.

The profile (pictured) will include a photograph, a birthday and details of items they have bought from that retailer in the past.

They can also share information about products they do and don’t like, or the type of products they tend to shop for.

Commenting on the issue of privacy, Ebay’s head of retail business strategy, David Geisinger, said that in today’s society, people feel comfortable in giving up their data as long as they’re receiving value in return.

It has already rolled out in America, and will be available to retailers in the UK by the end of 2014.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

SWINDIG - SW London in Digital

26/05/2015
Welcome to Swindig! Tired of heading east for digital...

Cutting Through The Cards, Candy and Clutter with Savanna Serenades

25/05/2015
Valentine’s Day is a holiday that sees increased spending...

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...