15 August 2013 - 4:16pm | posted by | 0 comments

Ebay's Retail Associate Platform will help bricks-and-mortar retailers understand how individual customers shop

Ebay's Retail Associate Platform will help bricks-and-mortar retailers understand how individual customers shopEbay's Retail Associate Platform will help bricks-and-mortar retailers

Ebay is rolling out a new service that will help traditional retailers understand the shopping habits of individual customers in-store.

Hoping to "bridge the gap" between online retail and the high street, the Retail Associates Platform will allow people walking into a store to share their profile, and purchasing behaviour, by checking in using Ebay’s or the store’s app. They can also programme their phones so that the information is shared with store assistants as soon as they walk in.

The profile (pictured) will include a photograph, a birthday and details of items they have bought from that retailer in the past.

They can also share information about products they do and don’t like, or the type of products they tend to shop for.

Commenting on the issue of privacy, Ebay’s head of retail business strategy, David Geisinger, said that in today’s society, people feel comfortable in giving up their data as long as they’re receiving value in return.

It has already rolled out in America, and will be available to retailers in the UK by the end of 2014.

Don't miss out... Get your Digital news by email

See all specialist newsletters

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...