Ebay's Retail Associate Platform will help bricks-and-mortar retailers understand how individual customers shop

Ebay is rolling out a new service that will help traditional retailers understand the shopping habits of individual customers in-store.

Hoping to "bridge the gap" between online retail and the high street, the Retail Associates Platform will allow people walking into a store to share their profile, and purchasing behaviour, by checking in using Ebay’s or the store’s app. They can also programme their phones so that the information is shared with store assistants as soon as they walk in.

The profile (pictured) will include a photograph, a birthday and details of items they have bought from that retailer in the past.

They can also share information about products they do and don’t like, or the type of products they tend to shop for.

Commenting on the issue of privacy, Ebay’s head of retail business strategy, David Geisinger, said that in today’s society, people feel comfortable in giving up their data as long as they’re receiving value in return.

It has already rolled out in America, and will be available to retailers in the UK by the end of 2014.

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Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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