England Football Scotland

Calls for annual return of England vs Scotland as 9 million viewers tune in for friendly thriller

By Angela Haggerty, Reporter

August 15, 2013 | 5 min read

After the first England vs Scotland game in 14 years attracted viewers of more than nine million to ITV’s coverage, fans and sports stars alike have called for the fixture to return on an annual basis.The friendly match at Wembley ended in a 3-2 victory for England after the Scots twice went ahead, and the captivated public gave ITV a 31.4 per cent audience share between 7.30pm and 10.25pm. More than 80,000 people attended the game.Brands including, Vauxhall, Irn Bru, Tennent’s, Paddy Power and STV made the most of the game ahead of kick off with a range of videos and adverts.Fans and pundits took to Twitter to praise the fixture and call for its regular return.

Game: Irn Bru got involved in the pre-match build up

England Football Scotland

Content created with:

ITV

ITV, as an integrated producer broadcaster, creates, owns and distributes high-quality content on multiple platforms. We operate the largest commercial family of...

Find out more

More from England

View all

Trending

Industry insights

View all
Add your own content +