Breaking Bad

Breaking Bad name lab created by Ralph and AMC to promote the final episodes of the show

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By Ishbel Macleod, PR and social media consultant

August 15, 2013 | 1 min read

Breaking Bad has unveiled an online campaign to help promote the final episodes of the hit show.

Created by Ralph in collaboration with AMC, the Facebook promotion lets fans transform their name into the showʼs iconic, chemistry based credits to be shared or used as their Facebook profile picture.

The Name Lab marks Ralphʼs fifth collaboration with Breaking Bad, having created and produced interactive promos for the show since season one.

Twitter statistics from Crimson Hexagon suggest that a fifth (19 per cent) are addicted to the show.

Breaking Bad

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