27% would use Google Glass to search for available stock and product ideas to purchase while in-store
More than one in ten (16 per cent) consumers would be more likely to update social networks when wearing Google Glass with the retail products they like, research from Venda has found, while 28 per cent would use the wearable technology to access in-store promotions.
The “Wearable Technology: The High Street’s Secret Weapon?” report asked over 2000 UK adults their views, and discovered that over a quarter (27 per cent) would use the technology to search for available stock and product ideas to purchase while in-store – rising to 45 per cent for 18-24 year olds.
Eric Abensur, group CEO of Venda, said: “Wearable technology has the potential to help both consumers and retailers. Consumers will be able to make informed purchase decisions and redeem offers, while Glass will help retailers promote the visibility of products on social networks in a novel and engaging way. However this and other in-store technology innovations that retailers choose to implement need to be intuitive, approachable and accessible to truly take off.
“Wearable technology has been identified as a potential driving force for the high street’s renaissance. With this technology, margins can be preserved and conversion optimised by offering the right offer to the right customer at the right time in a personalised way. Consumers will choose to adopt the technology if and when retailers clearly articulate the benefits for them.”
It was suggested that Google Glass could lead to the revival of the high street, with almost a third of consumers (28 per cent) suggesting retailers should not be allowed to ban the use of Google Glass when shopping and over half of these respondents (52 per cent) felt that retailers would have something to hide, such as negative product reviews, if they were not allowed to use Google Glass in store.
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