14 August 2013 - 2:20pm | posted by | 0 comments

Ogilvy & Mather launches behavioural science school

Ogilvy & Mather launches behavioural science schoolOgilvy & Mather launches behavioural science school

Ogilvy & Mather’s behavioural sciences practice #ogilvychange has launched its first summer school, giving students the chance to work on live marketing briefs.

The school has chosen six university students from 70 applicants, all of whom have proven they are well-read in behavioural sciences literature and can apply their knowledge beyond the theory and outside their own laboratories.

The course, which kicked off this week, will begin with a crash-course in applying behavioural science, before moving on to work on live behaviour-change marketing briefs with specialist teams from across the Ogilvy Group businesses.

The will work alongside leading advocates of behavioural economics, including Ogilvy’s vice chairman Rory Sutherland and Dr Nichola Raihani from UCL.

Ogilvy & Mather UK’s vice chairman Rory Sutherland said the advertising and marketing industry would benefit from having more psychologists and behavioural economists.

“The new media world, and the new behavioural tasks we are being required to solve, make this an imperative.

“But there is another reason, too. I would like them to explain why in God's name the marketing function has for 50 years assumed it has absolutely nothing to learn from academic psychology,” he said.

The positions were publicised at “top-tier” universities that offer psychology and behavioural sciences degrees, across social media sites and the IPA student careers website.

Ogilvy & Mather launched #ogilvychange earlier this year.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

57 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...