The Drum Awards for Marketing - Extended Deadline

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By Gillian West, Social media manager

August 14, 2013 | 2 min read

Mr Porter and Black Tomato have come together to release a series of videos and trips inspired by the fashion and lifestyles of designers from four corners of the globe.

Celebrating the merging worlds of fashion and travel ‘The Insider Track’ puts the spotlight onto fashion hubs and travel destinations around the world. The partnership sees both brands swapping expert advice on how to shop the designer’s style and how best to travel the destination.

The first of four videos offers an insight into the LA lifestyle of Mr Porter partner designer Greg Chait and his label The Elder Statesman. The remaining three videos, to be released in sequence by the end of 2013, will introduce designers from Miami, Japan and Scandinavia, complete with Black Tomato guides to each destination.

Tom Marchat, founder of Black Tomato said of the partnership: “At Black Tomato we always strive to get under the skin of a place, and what better way to do so than by looking at it through the eyes of a local whose work in fashion is an extension of their location and lifestyle. We’ve brought these destinations to life through four incredible videos and created new trips and insightful itineraries that explore a more local perspective of each destination.”

Director of sales and marketing at Mr Porter, Mario Muttenhaler, added: “Our customers live around the globe and they love to travel so this video series is the perfect marriage of travel and style inspiration…This collaboration gives an opportunity to get to know the people behind four of our brands from a different perspective by exploring their day-to-day environment and the influence it has on their collections.”