Latest ad highlights that there is nothing fancy about Days Inn
Days Inn has rolled out a new digital campaign telling customers that there is nothing fancy about its hotels, instead it gives travelers exactly what they need.
“How’s that champagne order coming Raoul,” asks the fictional Days Inn manager as he gives viewers a tour of the hotel.
“Uh…we don’t have champagne,” replies a bemused Raoul.
“Exactly – champagne is for New Year’s Eve and people who wear ascots,” declares the manager.
And so goes the 60-second ad, which shows off the pool (no seaweed wraps there), non-fairytale like rooms, and harpless lobby.
Developed by Entrinsic, Days Inn hopes the campaign will help consumers reconsider the economy hotel experience.