14 August 2013 - 3:30pm | posted by | 0 comments

Disney launches augmented reality app allowing fans to create and star in videos alongside its famous characters

Disney has launched the Disney Infinity Action! app, allowing fans to star in videos alongside well-known Disney characters.

It comes as Disney prepares to release its Infinity video game later this month.

The companion app will support the game by allowing fans to create short videos which can then be shared on YouTube, Facebook or by email.

Fans use the movie maker feature to appear alongside characters such as Mr. Incredible, Sulley, and Jack Sparrow. They can also choose from 30 different animations and props such to create a unique mini-movie.

It will be launched on Apple’s iOS tomorrow, 15 August, and will then appear on the Android and Windows Phone platforms.

According to Venture Beat a second app will be launched in the coming months building on the Toy Box feature of the Infinity video game.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...