Scottish Swimming selects Dog Digital for new website launch

Scottish Swimming marketing development manager Markus Sitz commented: “We are pleased to appoint Dog Digital for this project, which is the most important part of our marketing strategy to mirror our successes in the pool with our communication activities. Dog Digital’s proposal gave us full confidence that we will build a website which forms the heart of all marketing activities.”

Gerry McCusker, Dog Digital managing director, added: “Scottish Swimming is very much an organisation which shares our passion and enthusiasm for digital marketing. We are looking forward to developing their new website, and to having Scottish Swimming join our growing list of sports sector clients.”

The website development follows £10,000 of investment in Scottish Swimming from sportscotland to support the content production and online marketing of the governing body.

Of the investment, Matt Lock, head of communication at sportscotland, said: “Scottish Swimming has taken a proactive and progressive approach to online marketing. This activity has delivered real and measureable value to members and commercial relationships. sportscotland has been, and remains very interested in this approach - we believe it signals a significant channel shift in terms of where sport will get the greatest return on investment with marketing spend. We hope our additional investment into this pilot project will both benefit other SGBs as well as support Scottish Swimming to continue in this direction.”