Homes.com launches first-ever national campaign from The Zimmerman Agency
Homes.com, a real estate website, has released a new TV spot as part of the company's first-ever national advertising campaign.
Titled ‘Inspiring Home Moments’ the campaign has focused on everyday moments in the home and characterised household items as the pieces that help narrate the stories and memories people create in a home.
"A home is where the most important things in our lives happen – it's a place to raise a family, celebrate special moments and unwind with neighbours and friends," said Wendy Froehlich, vice president of marketing, Homes.com. "The 'Inspiring Home Moments' campaign reminds consumers that when searching for their next home or creating memories in their current one, it's the personalised moments that happen in a home that create a dream home."
The 30-second spot, created by The Zimmerman Agency and filmed by LA’s Greendot Films, is airing across national cable networks including HGTV, TLC and DIY networks, with a social media drive also encouraging fans to use the hashtag #HomeMoments.
In June, Homes.com competitor Zillow launched its first-ever national TV ad campaign, created by Deutsch LA.