The Drum Awards for Marketing - Extended Deadline

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By Ishbel Macleod, PR and social media consultant

August 13, 2013 | 1 min read

Coca-Cola is set to unveil a new TV ad, Grandfather, as the brand looks to increase people’s awareness of their energy balance.

The ad, which will launch tomorrow, suggests that following the lifestyle enjoyed by grandparents - moving more, eating well and taking it easy – can be beneficial.

Coca-Cola said: "We’re committed to using our advertising to raise awareness of the importance of energy balance and helping people to make informed choices. We believe it is just one of the ways we can help make more people aware of the need for a balanced diet and active, healthy lifestyle."

Two more ads are set to roll out over the rest of the year as part of the campaign to promote consumers to be more active, more often, and enjoy its drinks as part of a balanced diet and lifestyle.

Coca-Cola

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