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HuffPost Bodyform

Bodyform teams with The Huffington Post to launch new #ForWomen campaign

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By Ishbel Macleod, PR and social media consultant

August 13, 2013 | 2 min read

Bodyform has teamed with The Huffington Post to launch its new For Women campaign, which aims to celebrate all there is to be a woman.

The Huffington Post partnership, launched to support the Bodyform For Women campaign, will run for six months on the Huffington Post’s Women channel.

The deal will see the Huffington Post create a series of editorial content focusing on women.

Nicola Coronado, marketing director for SCA, which owns Bodyform, commented: “Here at SCA, manufacturers of Bodyform, we always want our employees to reach their full potential. As such, we constantly strive to involve, inspire and empower our fellow colleagues. Bodyform’s new For Women campaign reflects and extends this ethos to our consumers.

“The For Women campaign is a celebration of those women whose unrivalled support inspires us to have the confidence to work harder and do better – no matter where life takes us. We are really excited to have The Huffington Post on board to help support us in this venture. We want to encourage women to readdress the importance of other women in their lives, and The Huffington Post is the perfect platform to help us achieve this. Bodyform offers support and security where you need it most, giving women the confidence to achieve their goals and perform at their very best, no matter what time of the month.”

HuffPost is also introducing a new series on HuffPost Women entitled ‘The Women who Changed my Life’.

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