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Arla Lurpak

Arla Foods to work with Mesh Marketing on Lurpak portfolio

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By Gillian West, Social media manager

August 13, 2013 | 1 min read

Arla Foods has engaged specialist shopper agency Mesh Marketing to work across its Lurpak portfolio.

The appointment follows a four-way pitch and will see Mesh working closely with Lurpak’s brand and customer teams to create in-store strategies and initiatives with key retailers.

Of the appointment, Sam Dolan, Lurpak senior brand manager, commented: “We felt that Mesh’s knowledge of the user experience in the retail environment and its expertise in retail shopper trends matched the vision we have for the Lurpak brand. We are looking forward to working with Mesh on a whole range of exciting projects we have planned for the future.”

Mesh Marketing director Chris Masterson added: “We are delighted to have been appointed by Arla to work across the Lurpak portfolio. It is a fantastic opportunity to work on such a premium brand.”

Arla Lurpak

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