ZTE appoints Hotwire for European PR
Mobile phone manufacturer ZTE has announced the appointment of Hotwire to handle its European PR. The campaign, worth an undisclosed six-figure amount, will see Hotwire lead a consumer and corporate PR campaign, raising the brand and corporate reputation across Europe. Sheila Wang, European brand and marcomms director for ZTE, said: “Hotwire’s recommendations, creative focus and deep-level strategic thinking at pitch stage strongly stood out and were highly encouraging, beating out the competition. The agency’s wealth of experience and expertise in both the mobile and consumer spaces, coupled with the ability to craft truly integrated and creative campaigns made the agency stand out. I’m very much looking forward to starting work with Hotwire and the team soon.” Hotwire has been appointed with the aim of helping ZTE gain a top three position in the global smartphone market in the coming years. Hotwire Group CEO Brendon Craigie said: “This is an incredible win for Hotwire. We aim to work with the world’s most ambitious businesses, and so supporting a company that has its sights set on being a top-three global handset manufacturer is very exciting.” Hotwire was appointed following a competitive pitch.