Glasgow 2014 Commonwealth Games names five new ambassadors including Jessica Ennis-Hill and Nicola Adams ahead of ad campaign roll-out
The Glasgow 2014 Commonwealth Games has named five new sporting ambassadors a week ahead of releasing one million tickets for sale, with a new advertising campaign also beginning to roll out.
The campaign, which declares ‘when a city becomes an arena’ will run across cinema, bus sides and billboards to help promote the ticket sale, while Olympic Gold medlaists Jessica Ennis-Hill and Nicola Adams have also been named as official Games Ambassadors alongside Michael Jamieson, David Carry and Alan Wells.
The latest ambassadors will join Sir Chris Hoy, Billy Connolly, Martin Compston and Rebecca Adlington in promoting the Games next year.
The new advert, created by The Leith Agency with production by Freakworks, will run in cinemas from 19 August, featuring Ennis-Hill, Adams and Jamieson.