BBC Proms print media contract handed to John Good as it aims for digital adoption
The BBC is appointed print and publisher John Good ltd to handle the media selling to promote the annual BBC Proms and other regular concerts.
The tender, advertised through TED in March, said it was seeking an agency to sell advertising space for print projects including the BBC Symphony Orchestra, the BBC Philharmonic Orchestra and the BBC National Orchestra of Wales concert season Programmes. Also included are the BBC Proms Guide, the BBC Proms programmes and the BBC Proms in the Park programmes.
The successful applicant was also the only one to tender, and has been handed the task of adopting digital production into the business model.
John Good, based in Coventry, specialises in design and print for theatres, arts organisations and entertainment companies.