AdTruth appoints James Collier as regional managing director of EMEA
AdTruth has announced the appointment of James Collier as regional managing director of EMEA, to help drive the company’s growth ni the region.
Prior to AdTruth, Collier was European business development director at YuMe, a digital video advertising solution provider. He brings 13 years of experience to the role; having worked at News Corp, Badoo and Google.
Collier said: “As cookies continue to fall out of favour with both consumers and advertisers, AdTruth’s device recognition technology fulfills a strong need in the marketplace for a forward thinking solution that provides universality in both privacy, as well as on platform, whilst delivering tangible benefits in performance.
"I’m thrilled to be joining at a time of significant expansion and in bringing new likeminded partners to the AdTruth family.”
Collier will be London-based.