Simon Lawrence launches B2B Uncommon Knowledge agency
Simon Lawrence, founder and CEO of Information Arts, has announced the launch of a new B2B agency, Uncommon Knowledge; which is set to work with Atelier Studios.
The new venture, founded in response to well-documented shifts within and convergences between the worlds of data, marketing and business strategy, will work with clients looking to employ a strictly data-first approach to their enterprise.
He is joined at Uncommon Knowledge by Simon Oliver, head of data science; Angela Beresford, head of insight and co-owner of Atelier Studios, Renaud Clarke, who will provide consultancy in digital marketing.
Simon Lawrence, CEO and founder of Uncommon Knowledge, said: “For many years, data has been treated as a periphery by businesses that habitually retrofit insight to creative and strategy. In my experience, many longstanding data agencies and consultancies are still acquiescing this practice, resulting in an industry that doesn’t ever reap its true value.
“I set up Uncommon Knowledge not to give data a facelift but to position it as the only true foundation of creative and strategic marketing. As marketers and businesspeople, technology and experience has put us in a stronger position than we ever have been to devise smart, measurable and accountable marketing for our brands.
“Our close partnership with Atelier Studios will afford us a seamless proposition for our clients. I am confident that their exceptional digital and creative offering powered by the unparalleled market intelligence of Uncommon Knowledge will result in a valuable and compelling proposition for our clients.”
Uncommon knowledge launches with clients such as Rygor Commercials Ltd, a Mercedes commercial vehicles dealership.