The Sun

The Sun’s £500,000 Dream Team fantasy football league promoted by Grey

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By Ishbel Macleod, PR and social media consultant

August 9, 2013 | 1 min read

The Sun has unveiled a new print and outdoor campaign, created by Grey London, to promote its £500,000 Dream Team fantasy football league.

The campaign for the league, which will see the winning team receive £125,000, spans paper, press and digital and revolves around the line ‘If you can't play, manage’.

Grey’s campaign is set to run through August with tactical work spanning the entire season.

The Sun

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Grey London

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