The Drum Awards for Marketing - Extended Deadline

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By Angela Haggerty, Reporter

August 9, 2013 | 1 min read

McDonald’s has launched its latest instalment to the “That’s what makes McDonald’s” campaign.

The new ad from the brand aims to “reassure parents” about the quality of McDonald’s food by highlighting that it sources ingredients from British and Irish farms.

The ‘Little Farmers’ ad was created by Leo Burnett and will be accompanied by a series of full page ads in women’s weekly magazines.

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