9 August 2013 - 3:22pm | posted by | 0 comments

MoneySuperMarket set to unveil new advert with man so happy he runs with cats

MoneySuperMarket is set to launch its new ad campaign, created by Mother, this weekend, featuring a man so triumphant with getting a good deal that he could run with the wolves, but settles for running with cats.

The ‘Running with cats’ ad will launch on Sunday 11 August, and looks to bring the ‘You’re So MoneySuperMarket’ concept from dramatic scenarios to more familiar everyday British scenes.

Kenny Jacobs, marketing director at MoneySuperMarket, said: “It’s a great time to evolve the campaign and have a different conversation with British families. Even though we’re starting to see small signs of growth in the UK, times are still tough for many households with inflation rising, the cost of energy on the up and commuting becoming ever more costly. As the company that helps every household in the UK make the most of their money, it was important that we start to celebrate everyday moments where saving money makes families feel great – taking a less dramatic approach, with a more British look and feel to the campaign, but still maintaining humour to entertain our audience.”

Both 40 and 20 second executions of the TV campaign will run, before the launch on a new advert in September.

Larry Seftel, creative director at Mother said: “The ad captures that epic, elated feeling of MoneySuperMarket savings and follows on from previous adventure based spots with a more down to earth approach. It’s a humorous play on that great feeling of being 'so MoneySuperMarket'."

As well as TV, the campaign will include radio, press and outdoor promotion.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Back to Business & Punching with the Big Boys

Finding themselves left behind by the fast paced changes of...

QMH - Menu Promotion

The food and beverage industry is saturated, and with the...

Brand positioning and global advertising

The Challenge To position ffA, a specialist software...

Castaway Spritz – branding, website and packaging design

As consumer demand for fruit flavoured alcohol soars,...

South West Water: Source for searches

BACKGROUND Source for Searches from South West Water offers...