MoneySuperMarket is set to launch its new ad campaign, created by Mother, this weekend, featuring a man so triumphant with getting a good deal that he could run with the wolves, but settles for running with cats.
The ‘Running with cats’ ad will launch on Sunday 11 August, and looks to bring the ‘You’re So MoneySuperMarket’ concept from dramatic scenarios to more familiar everyday British scenes.
Kenny Jacobs, marketing director at MoneySuperMarket, said: “It’s a great time to evolve the campaign and have a different conversation with British families. Even though we’re starting to see small signs of growth in the UK, times are still tough for many households with inflation rising, the cost of energy on the up and commuting becoming ever more costly. As the company that helps every household in the UK make the most of their money, it was important that we start to celebrate everyday moments where saving money makes families feel great – taking a less dramatic approach, with a more British look and feel to the campaign, but still maintaining humour to entertain our audience.”
Both 40 and 20 second executions of the TV campaign will run, before the launch on a new advert in September.
Larry Seftel, creative director at Mother said: “The ad captures that epic, elated feeling of MoneySuperMarket savings and follows on from previous adventure based spots with a more down to earth approach. It’s a humorous play on that great feeling of being 'so MoneySuperMarket'."
As well as TV, the campaign will include radio, press and outdoor promotion.