Millennial Media has formed a new strategic partnership with Adsmovil, a mobile ad network based in Latin America to extend its media platform into South America, Central America and Mexico.
With more than 400 million mobile users in Latin America, and smartphone penetration expected to reach almost 40 percent by 2016, according to eMarketer, Adsmovil hopes to tap into Millennial’s first party data to enable brands to target these consumers on more than 45,000 sites and apps.
“Mobile is a global medium, and expanding into Latin America was a natural next step for our platform,” said Paul Palmieri, president and CEO, Millennial Media. “Our partnership with Adsmovil brings together two companies that truly understand the powerful opportunities to engage consumers on mobile, and I'm excited about the things we will be accomplishing together in the region.”
Among the many products that Adsmovil will be integrating to its suite of products are Millennial Media’s Video Advertising Solutions, which allow for increased engagement and interaction with video content, offering targeting options for brands to reach specific groups of consumers.
Adsmovil’s mobile inventory is visited by millions of Spanish- and Portuguese-language users across the Americas. The company has provided result-driven solutions to many global enterprises including Coca-Cola, Disney, Ford, Toyota, Visa, McDonalds, Sprint, and P&G.