BSkyB considers introducing male-focussed channel
BSkyB is considering the launch of a channel geared exclusively toward men, placing it in direct competition with rivals such as Dave and ITV4.
The sport and entertainment offering is currently being considered by executives who are believed to have identified Sky Bravo as a possible moniker for the channel.
A potential launch date of 26 July next year has already been identified for the station but difficulties in obtaining a distribution deal for Virgin Media’s 4m customers are believed to have put this in doubt.
It comes just two months after BSkyB shut down Bravo owing to concern that shows such as Spartacus and Dog the Bounty Hunter were targeting a similar demographic to Sky1.
Now however executives are considering a volte face amidst concern that there is a gap in the male market.